Marketing automation buyer’s guide
MarTech is your source for MarTech Intelligence Reports. The marketing automation buyer’s guide is written and designed to help you evaluate, select, purchase, and implement marketing automation platform solutions.
Download the guide or read our breakdowns below.
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Compare top marketing automation platforms: A guide for new users and potential upgraders
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
Marketing automation buyer’s guide
Does your organization need a marketing automation platform?
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
B2B marketing automation platforms: Capabilities and usage growth
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
Ultimate marketing automation platform comparison & vendor list
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.